Charity Research

Dogs Trust Logo:

Dog’s trust: Around 18 homing centers over 16,000 dogs are homed. Founded in 1891, Dogs Trust (formerly the National Canine Defence League) is the largest dog welfare charity in the UK. Their objective is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction. The dogs trust have two projects, the hope project and the freedom project.

CEO: Clarissa Baldwin

First international re-homing center in November 2009 in Dublin. 

Founded by Lady Gertrude Stock 

Slogans: "A Dog is for Life, not just for Christmas" "A Dog is for Life" "Dogs Trust Never Put a Healthy Dog Down" 

Re-Homing Centers:

Ballymena
Bridgend
Canterbury
Darlington
Evesham
Glasgow
Ilfracombe
Kenilworth
Leeds
Harefield
Merseyside
Newbury
Roden
Salisbury, this is also where the Dogs Trust sanctuary is located
Shoreham
Snetterton
West Calder
Loughborough

Year	Dogs Cared For	Dogs Rehomed	Dogs Reunited With Owners	Dogs Passed Away /Put To Sleep
2009	15,886	13,909	178	226
2008	16,238	14,169	190	260
2007	16,177	14,022	185	334
2006	15,162	12,993	192	215
2005	13,506	11,563	168	273

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Charity Advert Ideas.

Advert Ideas 

Idea 1: Claymation – A dog that is in a cold, dark, damp place. Walking slowly in 

circles the dog then starts to eat some scraps off of a bone. A bystander walks past the 

dog as the dog looks up at him; he stops near the bin and turns back to the dog whilst 

pulling a lead out of his pocket. Attaching the lead to the collar of the dog, the dog 

jumps up at him and is taken out of the cold, dark, damp place and into a park with 

fresh grass, sun, and toy’s for the dog to play with. 

Idea 2: Two dogs in two different homes. One is a small white dog in a clean house 

being fed food and water, a nice bed, and a caring owner. Same thing happens but a 

small black dog, looking for scraps in its home, bad bed, horrible owner. This will 

then show the difference between a dog’s trust home and a bad unhealthy home for a 

dog.  

Idea 3: Objects and People - A pound coin, follows it and shows the journey of 

buying a toy or food, ect. Showing a spare pound will help a dog in need. The pound 

will start off in a pocket and make it’s way into a charity bucket, out of the bucket 

with other coins, split into groups, traveled to a shop and exchanged for a dog item. It 

will then follow the dog’s item to the dog and show it’s happiness. 

Idea 4: Following a dog and narrated its thoughts. The dog will be outside running 

around, playing, doing an exercise course, and then run in and eating food. All of this 

happens whilst the dog is talking about how this was only possible thanks to dogs 

trust.