Questionnaire Feedback

Dog's Trust Animation Evaluation

Dog's Trust Animation Evaluation

Filming the animation for the advert went well in many cases however there were a few thing that I feel I could have changed. The process in filming I thought went well and was easy enough but I did find that it was time consuming. The reason for this being was I had to make every individual character and prop out of scratch from plasticine. This affected the amount of shooting time I had which caused the animation to look like it doesn't flow as much as I would have liked it to. A way that I could have avoided this was to spend more time on the animation itself and taking more shots where there would have been ore movement in the characters to make it look less jumpy.  

One thing I found went well within the animation was the soundtrack. Using the editing software Final Cut was handy to have to use as I was able to easily import audio and also change the audio to best suit the visuals. By this I mean that I was able to change volume of the breathing of the dog as it got closer and further away from the camera. I done this to give the animation more depth so it did not seem like a 2D animation and intrigues the attention of the audience more. 

I am, personally, on a neutral feeling about my aim to get the message of Dog's Trust across. On one had I feel that I have shown the message through the story. Showing the dog in need of help and then having the transition of it being helped by a member of Dog's Trust shows the audience that people can make a difference to the lives of stray and abandoned dogs. However, I do feel that the animation itself was slightly too fast. By it being too fast I feel as if the audience watching did not have enough time to get this message I was trying to convey. 

The presentation that I pitched for Dog's Trust went well as I feel I was confident in my ideas and would be able to target to an audience that would suit the same of the charity itself. I showed the ideas of what I could achieve and demonstrated how I would do this using examples from previous work. 

I showed the client a short test shot of a claymation turtle which lasted for a three second period. This was enough to show the modeling skills and show an example of how the characters would move within the advert. 

In conclusion I felt that the whole process went well and I achieved what I had set out to do. 

Online Screening

Online Screening

For my online screening I gathered a selection of people together to view the advert online through the use of Blogger. This was interesting to do as I gathered information about how I could have improved the advert and what I needed to do to achieve this. Along with the improvements I also got back feedback of what went well within the animation and what the audience liked. 

WWW: The things that was said that went well throughout the advert was the story, sound, and mediums used. The story of the advert and the message that I was aiming to get across to the audience was done well as the majority of the audience commented on how the story was understandable and clear. With hearing this information I am pleased that this was the main thing that the audience noticed due to a charity advert having a message within the story. 

The online viewers also had comments to say about the use of foley and choice in soundtrack within the animation. They thought that the sounds suited the image on screen and synchronized well with these visuals. The foley within the animation is probably the part I am most proud of due to the fact that I feel it makes it that more realistic. To show this to the online audience I played the advert through with no audio and the response I received was that most of the audience got bored of the animation or that it didn't have that much more of a story. 

Another element that they commented on was that the medium I had chosen to use. This was the fact of the audience and my target audience enjoying that type of animation and having an interest in this style, claymation. 

Although the animation had some things that the viewers thought went well the was however some things that they did not enjoy and could have been improved. 

EBI: There was animation in the feedback about the speed of the animation, the distance and the models themselves in one scene. The speed of the animation was a bit too fast paced throughout and was slightly hard to keep up with. A way I could have avoided this comment was by spending more time and taking more images with moving the models less in each shot. 

The second thin in the improvements that I gathered was about the distance in the animation. The audience felt that the advert was too far away so it would have had less of an affect on the target audience. This takes away the feeling that the advert is personalized to an audience. 

The final improvement was due to a scene where there is a close up of the dog as it is eating some scraps off of a chicken bone. To achieve this i had to make a larger scale model of the dog's head and a larger chicken bone. The replica of the head had used the same colours of the original dog however it did not completely resemble the dog. However, this close up makes the dog look more of a "savage" which gets across the message that the dog in the first half is a stray, unhealthy dog.