Pitch Feedback and Justification of Idea

Pitch Feedback and Justification of Idea

From the feed back about my idea's for the animation I have chosen to do I have found many things that I could use and change to improve upon this idea. Using this feedback I now have a wider idea of what I need to do to achieve reaching my target audience.

Justification of my Idea.
The reason why I have chosen this idea is due to the fact that it has the highest possibilities of meeting my aim and also a large potential of reaching the target audience. By using claymation animation the audience that I am trying to reach would mainly be around the age of teenagers. The reasoning behind why I have chosen this medium is that i would be able to create all the characters and props specifically to how I would see fitting to reach this audience and personalize the advert to them.

I have picked to do this story as I have looked at other adverts for other charities and they mostly all follow the same structure. This story will show a dog in need and then show a transition in the middle where it is found and helped to live a better life by a member of Dog's Trust.

However I would need to plan this animation well and manage time due to the negative affect of using plasticine. This problem is that it is time consuming and will have to be a patient project. To make sure this is not a problem I will plan out the production into three sections. Making and designing the characters, set's, and props, filming the animation and lastly the edit where I would add in the audio and cut parts that need to be worked on.

Questionnaire Analysis

Questionnaire Analysis 

From my survey that I have sent out to a range of people I have gathered back information that will help me create my charity animation. These include the age, gender preferences in music for the animation, the style in animation they would like to see and what they would like to see within an advert for the charity Dog's Trust. Also by doing this survey I have found a target audience that I can work my advert around and market to.

The results that I have collected show me that my main target audience would be people aged 16-20. It also tells me that over half of the people who filled out the survey are students and from this information here I can assume that the majority of my audience would be teenagers. I have assumed this due to the fact that if they are 16-20 and are students the are most likely still in a full time education therefore being a teenager. I would have to make my advert fitting to this audience and from the information that is given to me through my survey i can fit the genre and story around what the interest of the teenage audience are.

The main answer I got from the question 'What do you think will go well within an advert for the dog's charity Dog's Trust?' was about playing a guilt card. The suggestions were about showing images of "a dog both happy and sad" which play's with the audiences emotion. I will incorporate it within my advert by showing a dog in need and then show the transition on how the charity helps the dog for a better life. This would be good as it will show the audience what can happen when people help and will personalize the advert to that person who is watching. This way reaching out to them and getting out the message of what Dog's Trust is about.

Around 73% of the people who took the survey were male out numbering the female by a large amount. I have taken this into consideration and have thought on how I could reach that missing female target audience. How I would do this is by not gender specifying the advert. And along with the medium I have chosen out of the two that the target audience are wanting to see the most, claymation, the advert will suit an audience of both genders.

As for the soundtrack the target audiences reply was for a transition in music. Going from slow dark music to a more up beat cheerful sound. The reasoning be hind this is to go with the idea of the transition of helping the dog in need. There was also replies about natural sounds which I feel that I may incorporate into the advert to show it in a more realistic manor to affect the audience and make them think more about what they are watching. 

Questionnaire

1. Age:

Age:  10-15 16-20 21-25 26-30 31-35 36+

2. Gender

Gender  Male Female

3. Nationality

Nationality  White British Black British Asian

Other (please specify)

4. Job Occupation:

Job Occupation:  Student Professional Labourer Self Employed Unemployed

Other (please specify)

5. What do you feel would go well within an advert for the dog's charity Dog's Trust and why do you feel this would help promote the charity well?

What do you feel would go well within an advert for the dog's charity Dog's Trust and why do you feel this would help promote the charity well?

6. In a stop-motion film, what medium would you enjoy watching the most?

In a stop-motion film, what medium would you enjoy watching the most?  Drawn Plasticine People/Objects Lego

7. For a charity advert what would you expect to see to make people want to give and help out that charity? what is your reasoning behind this?

For a charity advert what would you expect to see to make people want to give and help out that charity? what is your reasoning behind this?

8. What audio would you find fitting for a charity advert for Dog's Trust? Why do you think this would fit? Please pick two or more.

What audio would you find fitting for a charity advert for Dog's Trust? Why do you think this would fit? Please pick two or more.  Quiet Loud Dark Cheerful Slow Fast Natural

Reasoning

Lighting Task

Lighting Task

The lighting for animation is a very important par

t of filming and has to be taken into great consideration. The reason for this is that it can change the views of the audience and also how they interpret what is being shown on screen. An example of this is film genres where within the genre of horror, like the film 'Paranorman', the lighting is dark and minimal to show that there is a fear of danger within the film or a possibility of something bad happening. Whereas within the genre of a kids film like 'Fantastic Mr Fox' there would be more lighting which will show that although there are problems throughout the film the characters are always going to be within a certain degree of safety within what they are doing.

For the lighting through out my animation I will have a standing lamp looking straight on at the animation. The reason for this is that I want the advert to have a slightly realistic feel to show the realism of the charity and what they do. I will be having the lamp as if it was natural lighting so for the first scene where the dog is in the rain the lighting will be dim and for the second scene the lighting will be brighter to represent a better healthier life for the dog. I will be doing this as the advert will not have much detail within the background to tell the audience how to feel.

Soundtrack Mindmap

Story Boards

Dog's Trust Pitch

Consideration of Camera

Consideration of Camera 

The first camera shot that I have in mind to use is a close up. I will be getting a close up of the dog in my animation as it is trying to get scraps off of a thrown away chicken bone. The reasoning for this is that I want to grab the emotion of the dog and make the audience feel and know that this is an abandoned stray dog. I feel this would go well with the advert as it plays on the emotion of guilt to make the audience want to help and support the charity Dog's Trust.

The next shot I have thought of using within my animation is a full shot that will include the whole set. I will be using this to show the weather in the first segment to use as a metaphor for the loneliness and fear that the dog feels. In my views this will help personalize the advert as the audience will know how rain and thunder feels and how it is an unpleasant feeling.

Another shot that I will be using is a Long Shot while the man and the dog is walking into the next shot. The reason for this shot is that I want to show the dog and the man in the same shot with some space behind to show that they are moving and going to another place. I will be using this to show the transition between the scenes however it will not include the man's head as I want to show the audience that anyone can help and no specific person is looked for to do so. I also feel that it will help focus on the dog and what the charity helps to do rather than the people who help.

Copyright

cop·y·right

/ˈkäpēˌrīt/

Noun The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or...

Verb Secure copyright for (such material). History At the beginning of the 18th century the law of copyrighting was put into place around the birth of William Caxton's printing press in Britain. It started when Charles II of England was concerned about the unregulated duplication of books and then passed the Licensing of the Press Act 1662 by Act of Parliament. This established a register of licensed books which required a deposit at Stationers Company of a copy of the persons work. Licensing continued after for books that had been long in affect.

The Development of copyright then continued with the Statue of Anne in 1710 where individual rights for the artist to benefit financially and where the court rulings and legalisation have recognised a right to control the work. 

Enforcing a Copyright

To place a copyright on a type of work it must meet a minimal standard of originality in order to qualify. The copyright will expire after a specific time period, however some jurisdictions may extend this. In the UK the standards for copyright are generally minimal although a single word is not enough to be copyrighted but single words or a short string of words can be registered as a trademark. 

The cost of enforcing will be paid by the copyright holder and will involve legal representation, administrative and/or court costs. 

Being a Poor Man

There is a way to avoid all costs of the court and copyright by sending the works to themselves by registered mail with the date from the postal mark placed on the sealed envelope. 

Shooting Script

SHOOTING SCRIPT

Dog’s Trust Advert
A dog is alone wondering the streets scavenging for food. A man comes along and attaches a lead to the dog and starts walking. The dog is then taken to a nicer place where there is toy’s and food for him to have a better life.
Shot no.	Camera	Location Number	Action	Special Effects	Audio, Dialogue, Sound Effects
1	The camera is facing onwards looking at the thundering sky and a tin can bin surrounded by rubbish.	1	A stray dog walks in from the right of the screen and starts to look for food.	Stop-motion animation.	Sound of thunder and rain.
2	This shot is a close up of the face of the dog.	1	The dog starts to eat some scraps off of a chicken bone. that has been left next to the bin.	Stop-motion animation.	Sound of thunder and rain along with sound of the dog eating.
3	The camera is facing onwards looking at the thundering sky, the dog and the tin can bin surrounded by rubbish.	1	The dog walks round the back of the bin and jumps up pulling the bin over. A man starts to then walk in from the left of the screen.	Stop-motion animation.	Sound of thunder and rain along with the sound of the bin crashing on the floor and footsteps from the man.
4	A close up of the dog and the bottom half of the man.	1	The man bends down to attach a lead onto the dog.	Stop-motion animation.	Sound of thunder and rain.
5	A long shot from the floor to the bottom of the mans head.	2	The man and the dog are walking along the screen as a transition to one scene to the next.	Stop-motion animation.	The sound of the man and dog waking as the sound of thunder and rain fades out whilst sounds of summer start to fade in.
6	A close up of the dog and the bottom half of the man.	3	The man bends down to detach a lead from the dog.	Stop-motion animation.	Sounds of summer.
7	The camera will be looking onwards as a tracking shot of the dog.	3	The dog runs off and finds a ball that he starts to run around with. He then comes to an agility tunnel and goes through. Lastly he comes to a bowl of food and starts to eat.	Stop-motion animation.	Sounds of summer. and the dog eating at the end.
8	The camera will pan upwards.	4	The camera pans upwards and then reveal the Dog's Trust logo with the slogan over the top.	Stop-motion animation.	A voice over will say the Dog's Trust slogan at the end when the logo has been revealed. "Dog's Trust never puts a healthy dog down."

Set Design

Character Sketches

Prop List

Budget

BUDGET

Title:	Dog’s Trust Advert
Client:	Dog’s Trust
Writer:	Perry Dabbs
Producer:	Perry Dabbs
Director:	Perry Dabbs
Date:	10th April 2013

MATERIALS	COST	TOTAL
Equipment
Plasticine	£10.25	£20.50
A3 White sheets of paper	£3.00	£3.00
Nikon D5200	£94 per Weekend	£94
Post-Production
Istopmotion	£39.99	£39.99
Final Cut Express	£115.95	£119.95
Imac	£1015	£1015
	TOTAL	£1292.44
Contingency @10% of Budget
	Total Budget